Top 5 Beauty Retail Apps on Android in Romania Q4 2021

In Q4 2021, the top beauty retail apps on the Android platform in Romania exhibited diverse performance patterns. Here’s a closer look at the weekly downloads and active user trends for the top 5 apps.

Sephora - Versiunea veche saw a significant increase in weekly downloads, starting at 716 in mid-November and peaking at 8.6K in early December. The app maintained a strong presence through the end of the year, with downloads hovering around 7.2K to 7.9K in December.

Notino: perfumes and cosmetics experienced a steady increase in weekly downloads, with numbers rising from 1.3K at the beginning of the quarter to a peak of 2.3K in early November. Weekly active users also showed a positive trend, starting at 6.9K in late September and reaching 8.6K by early November, before stabilizing around 7.2K to 8.2K in December.

Douglas Parfumerie & Cosmetice had a varied performance in terms of downloads. Starting at 638 in late September, the app saw fluctuations, peaking at 1.6K in mid-December. Despite these ups and downs, it managed to maintain a relatively stable download rate towards the end of the quarter.

Mein dm displayed a consistent pattern in both downloads and active users. Weekly downloads ranged from 326 to 614 throughout the quarter, while weekly active users remained steady, starting at 4.8K in late September and peaking at 5.2K in early November, then stabilizing around 5.1K to 5.2K in December.

ParfumuriArabesti.ro showed modest download numbers, starting at 422 in late September and fluctuating between 168 to 286 during the quarter. Despite the lower download numbers, the app maintained a steady presence in the market.

For more detailed insights and data, visit Sensor Tower.